Fluidscapes Careers

Digital Marketing Executive

Mumbai
1 Position
Min 1 yrs Experience

  • Experience – 0.6 - 1 year (Candidates who have successfully completed their internship can also apply.)

    Well-versed with – Facebook, LinkedIn, Twitter adverts paid promotions on different social media platforms, SMO, Social media ad creation and promotions as well as Google Ads (text, display and YouTube ads and targeting, etc.). Should also be well versed with other social media platform’s organic marketing, creation and curation of a new page.

    Job Description


    Role – Digital Marketing Executive

    *Candidate should have strong social media (paid as well as organic marketing) and Google Ads experience.

     

    Social media requirements:

    *Should have managed multiple social media account (paid marketing) at a time.

    *Should have managed paid campaigns in the range of 1- 5 Lacs per month minimum.

    *Should have intrinsic knowledge of the inner workings of the social media marketing tools (native, organic, and paid).

    *Should be well versed in generating reports for the campaigns handled

    *Having exquisite knowledge of the KB of the social media platforms would be a plus.

    *Deserving candidates should love reading and updating themselves with the latest changes in the digital media ecosystem.

     

    Google Ads requirements:

    *Should have managed multiple client campaigns at a time.

    *Should have managed paid campaigns in the range of 2 -10 Lacs per month minimum.

    *Should have intrinsic knowledge of the inner workings of the Google Ads platform and their settings (text, display, YouTube).

    *Should be well versed in generating reports for the campaigns handled

    *Having intrinsic knowledge of Google KB would be a plus.

    *Strategizing, targeting and setting up Google’s Text, Display and YouTube ads.

     

    General Requirements:
    • Effectively manage all social media accounts and implement social media solutions for allocated clients (content calendaring, posting updates, creatives, responses and everything related to it).


    • Respond and react to changes within social networks, changes in functionality, methods of engagement, etc.

    • Regularly track the performance of posts or Ads and derive insights to propose future strategies for all accounts.

    • Monitor and present relevant data, trends, successes, exceptions, etc.

    • Improve SEO ranking using social media, writing blogs (multiple platforms), community forum engagement, connecting with bloggers, Google Analytics

    • Ensure all activity supports wider online objectives including best practice backlink building, keyword utilization, etc.

    • Handling the Ads run for brands as per the budgets allocated by the client

    • Demonstrate ROI on all digital marketing efforts for enhancing client partnerships
      requirements.

    • Proven Working experience of at least six months.

    • Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    • Experience in optimizing landing pages and user funnels

    • Solid knowledge of Social media paid marketing and optimization.

    • Experience in setting up and optimizing Facebook, Twitter, LinkedIn, Bing, etc. campaigns

    • Strong analytical skills and data-driven thinking.

    • Up-to-date with the latest trends and best practices in online marketing and measurement.

    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate interested users/visitors.